SAN FRANCISCO –The global healthy snacks market size was valued at $23.05 billion in 2018, according to Grand View Research. In a new report, the research firm says that the boost is attributed to rising consumer focus on nutritional values and a need for on-the-go snacks.
Consumers today favor high vitamin and protein options, as well as low-calorie products. In addition, consumers’ hectic lifestyles are expected to propel the market during the coming years.
Dried fruit snacks and meat snacks are gaining traction and are expected to remain strong throughout 2025. Meat snacks consisted of about 27% of the overall revenue in 2018, for example.
In the U.S., the demand for cereal and granola bars is strong: The segment commanded 35% of the overall market revenue last year. In general, as consumer habits change to include more snacking in between meals and a desire for convenience, demand is expected to rise.
The report also mentioned that “changing perceptions of consumers in the U.S. toward diet patterns are leading to an increase in consumption of healthy snacks. Convenience and easy to carry options offered by healthy snacks are also promoting the growth of the market in the country.”
During the next few years, Grand View Research suggests that high spending capability, changing purchaser decisions and modernization will contribute to market shifts and developments.