ALEXANDRIA, Va. – On this week’s episode of Convenience Matters, “What’s Driving Autonomous Vehicle Adoption,” NACS hosts Donovan Woods, director of operations for the Fuels Institute, and Stephanie Sikorski, vice president of marketing, talk with Steve Schmith, global and U.S. automotive sector marketing leader for Deloitte, about consumer interest in autonomous vehicles.
Deloitte has studied the autonomous vehicle consumer for 10 years, exploring what different generations want as the industry moves toward fully autonomous vehicles. “What we’ve started to find particularly over the last three years is that consumer interest in fully autonomous vehicles seems to be stalling a little bit in the United States and also in the 20 or so countries we survey,” said Schmith. “Consumers could potentially be signaling that they are pressing the brakes on fully autonomous vehicles. That is a trend we are seeing around the world.”
Schmith also pointed out that consumers want to see “a track record of these vehicles operating safely on public streets before they appear to be fully accepting of the safety of these vehicles.”
More and more, the emerging point of view is that it’s going to take time for autonomous vehicles to be fully integrated into society once they are available to consumers for purchase. “They want more government oversight and more government regulation,” Schmith added. On the other side, “consumers are willing to pay extra for safety features ... and are much more interested in those types of technologies.”
Each week a new Convenience Matters episode is released. The podcast can be downloaded on iTunes, Google Play and other podcast apps and at www.conveniencematters.com. Episodes have been downloaded by listeners more than 60,000 times in 80 countries.