DETROIT – Little Caesars, the Detroit-based pizza shop chain has teamed up with Impossible Foods, the developer of plant-based meat and dairy substitutes, to test market the Impossible Supreme pizza starting this week at select locations in Florida, New Mexico and Washington.
According to USA Today, Little Caesars has noticed more customers ordering nonmeat pizzas. “When you’re a chain our size, you watch these things,” said Ed Gleich, chief innovation officer, Little Caesars. “We’re are looking for things that aren’t necessarily a niche but have wide enough appeal that we can put it in all of our stores and sell enough of it and it is a high-quality product.”
The large Impossible Supreme is available or $12 and will feature the company’s traditional sauce, cheese blend, caramelized onions, mushrooms and green peppers. According company officials, Little Caesars is the only pizza provider offering an Impossible topping.