SAN FRANCISCO—Uber is testing a monthly subscription pass in San Francisco and Chicago that provides subscribers with discounted rides, free food delivery and no-cost rental of bikes and scooters, reports Techcrunch.com.
For $24.99 per month, participants receive a fixed discount on each ride, free Uber Eats deliveries and free use of JUMP (bikes and scooter). In other cities, Uber also is testing lower-priced passes that provide discounted rides and free delivery on Eats orders above a certain amount.
“From meals to wheels and everything in between, we’re always looking for ways to make Uber the go-to option for your everyday needs,” said an Uber spokesperson.
Uber introduced the Ride Pass in October as a way for users to pay lower prices on individual rides for one monthly fee. Uber bases the rates on historical data and claims to save riders up to 15% on their overall monthly travel. There’s no limit on the number of rides customers can take each month. This pilot subscription program is the first time Uber has combined its consumer offerings into one package.
Observers says this is a smart way for Uber to get customers to fully commit to its multimodal platform. Uber’s offering moves into Postmates’ territory, which offers a monthly subscription product for unlimited free deliveries.
Meanwhile, JUMP is experiencing competition in the dockless e-bike space for the first time in San Francisco. Last week, Lyft introduced its e-bikes, which can be both docked and dockless.