ALEXANDRIA, Va.— On this week’s episode of Convenience Matters, “A Conversation about Generation Z in the Workplace,” NACS hosts Jeff Lenard, vice president of strategic industry initiatives, and Carolyn Schnare, director of strategic initiatives, discuss the young people of Generation Z with Karianne Gomez, vice president of strategic value for the Network of Executive Women. The network recently unveiled a new report on Generation Z.
Born between 1995 and 2012, Gen Z is just starting to impact the workplace in a major way. “We found that [Gen Z isn’t] re-evaluating whether college is valuable or not, but they believe that the more skills that they gather, the more beneficial that will be in their career,” Gomez said. “Because they’ve watched their parents or older siblings struggle through the financial crisis, Gen Z looks at education and upscaling as a tool against being downsized or being able to be much more flexible in any downturn.”
For the convenience store industry, “Gen Z is really interested in having a varied set of experiences,” Gomez said. “When you look at job descriptions today, they are very one-dimensional, such as cashier or stocker. … But when you can pitch the experience as a way to leverage the skill set learned in the store, … that might be a way to attract [this generation].”
Each week a new Convenience Matters episode is released. The podcast can be downloaded on iTunes, Google Play and other podcast apps, and at www.conveniencematters.com. Episodes have been downloaded by listeners more than 60,000 times in 80 countries.