ALEXANDRIA, Va.—Today is the inaugural 24/7 Day, created to honor first responders, health-care providers, military personnel and disaster relief volunteers who work around the clock to support communities when disasters happen.
Launched by the NACS Foundation, along with participating convenience industry partners and the American Red Cross, 24/7 Day is meant to recognize local heroes, inspire volunteerism and raise awareness for disaster relief efforts. Disasters affect local communities across America, and convenience stores are closer to communities they serve than any other retail channel—93% of Americans say they are within 10 minutes of a convenience store, including 86% of rural Americans (source: NACS).
The NACS Foundation invites the convenience industry and the public to take part in 24/7 Day by:
- Donating to support the American Red Cross’ work in communities around the country;
- Learning more about disaster response, relief and preparedness in your community and the American Red Cross’ work year-round;
- Getting involved : participate in, donate to, or sponsor 24/7 Day through the NACS Foundation;
- Sharing stories and appreciation for heroes and first responders in local communities across the United States on social media using the hashtag #WeHeartHeroes.
RaceTrac, Sheetz, and Wawa are among the convenience retailers who will be celebrating local heroes today. RaceTrac and Sheetz store locations will recognize paramedics, EMTs, police officers and firefighters in uniform with a free small cup of coffee or small fountain drink as their way of saying thanks.
Wawa will express appreciation to Red Cross volunteers with a special lunch, followed by Wawa and The Wawa Foundation announcing the results of its annual customer donation campaign in support of the Red Cross with a formal check presentation. As part of the announcement, The Wawa Foundation will present a direct financial grant to the American Red Cross to support its national disaster relief efforts, along with a program grant to support the Red Cross Sound the Alarm initiative in Richmond, Baltimore and Washington, D.C.
A special thanks to Sheetz for supporting the first-ever 24/7 Day as a Community Leader Sponsor, with a generous donation to the NACS Foundation and the American Red Cross.
Every day, nearly 30,000 people receive assistance from the American Red Cross—that’s more than 1,200 people helped every hour of the day, including a disaster every 8 minutes. Convenience stores serve communities across the country impacted by disasters, and, in times of need, they are often the first stores open for water, food, fuel, and ATMs. By partnering with the American Red Cross, NACS Foundation is working to raise funds and awareness about response relief on 24/7 Day and beyond.
To learn more, visit www.conveniencecares.org, follow us on Facebook at www.facebook.com/TheNACSFoundation, or visit us on Twitter at @NACS_Foundation.