NECCO’s Iconic Sky Bar Candy Is Revived

Gourmet food store, Duck Soup, saves the candy bar that was launched in 1938.

January 28, 2019

SUDBURY, Mass. - When New England Confectionary Company (“NECCO”), one of the oldest candy companies in the country, with roots going back to 1847, went out of business in 2018, its assets were sold.

Fans of the Sky Bar, one of NECCO’s most famous brands, assumed the popular treat was gone forever. However, the brand was purchased by the owner of Duck Soup, a gourmet food store in Sudbury, Massachusetts, and will soon be on the market again, according to a Business Wire report.

“I couldn’t believe that Sky Bar would never be produced again,” said Louise Mawhinney, owner of Duck Soup, a popular regional retailer since 1971. Mawhinney placed the winning bid at an auction and believes she’s found a way to start small-batch production, making the New England favorite available once again.

“It’s very exciting,” she said. “While we have not yet finalized all the details, we hope that we will be able to produce the Sky Bar that everyone knows and loves. Our goal is to be up and running later this year. We will keep everyone posted as events unfold.”

In 1938, Sky Bar was introduced by NECCO with a dramatic skywriting advertising campaign. At the time, Sky Bar was a technological innovation because it featured four distinctly different centers—caramel, vanilla, peanut and fudge. Well known throughout New England, Sky Bar has appeared in movies over the years, and the Sky Bar sign was one of only six that lit up on VE Day in 1945 when the blackout in Times Square was lifted.