Sweethearts Off the Shelf This Valentine’s Day

The heart candy’s new owner vows to have the conversation starters available by next February 14.

January 25, 2019

BRYAN, Ohio – Americans will have to celebrate Valentine’s Day this year without Sweethearts candy, one of the most popular sweets for February 14, CNBC reports. The candy’s original maker, New England Confectionary Company (Necco), folded in July 2018, and its new owner, Spangler Candy Company, wasn’t able to ramp up production in time for this year’s holiday.

Sweethearts took the top slot, beating out chocolate as the most popular candy of the 2018 holiday, according to Candystore.com. Round Hill Investments snapped up Necco in an auction but then turned around and sold the Sweethearts and Necco wafer brands to Spangler Candy Company, which makes Dum Dum lollipops, in September.

The tight switchover didn’t give Spangler enough time to make Sweethearts candy ahead of February 14. “There are a lot of manufacturing challenges and unanswered questions at this point, and we want to make sure these brands meet consumer expectations when they re-enter the market,” said Spangler Chairman and CEO Kirk Vashaw about the purchase.

Necco wafers will be re-launched later this year, while Sweethearts will be available ahead of Valentine’s Day 2020.