SEATTLE, Wash. - Starbucks will expand its delivery service to San Francisco this week and to Boston, Chicago, Los Angeles, New York and Washington, D.C. in the coming weeks, according to Marketwatch.com.
The expansion comes after a delivery pilot in Miami, and eventually, the company hopes to bring the service to nearly one-quarter of U.S. company-operated stores.
The U.S. delivery service is powered by Uber Eats and coincides with a pilot, due to begin later this month, which will see London serve as the first European city to offer Starbucks Delivers, also powered by Uber Eats.
“We know we have untapped customer demand for Starbucks Delivers in the U.S.,” said Roz Brewer, group president and COO, Starbucks. “We’re building on key learnings from past delivery pilots. By integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
Starbucks beverage delivery service was available at 2,000 stores across 30 cities in China at the end of 2018. Analysts have questioned whether delivery will be popular in the U.S.; the Chinese consumer is accustomed to and expects delivery of consumer products, including beverages like coffee, but analysts aren’t sure how much demand exists in the U.S. for this service.