Chocolate Industry Poised for Growth

WASHINGTON – The future of the chocolate category includes multifaceted growth and innovation, according to John Downs, president and CEO of the National Confectioners Association, during an address at the last week’s Fine Chocolate Industry Association’s Elevate Chocolate event in San Francisco.

“There is no end in sight to the emotional and social connections consumers have with chocolate,” Downs said. “But that does not shield us from the same disruptions that face other industries. We need to be radically open-minded about these challenges, while still being mindful of the opportunities they present. The industry is poised for growth – if we stay focused on meeting consumer needs and embracing the opportunities presented to us, growth will come.”

From unique flavors and ingredients to changes in packaging and manufacturing, the industry will continue to exist, and grow, as long as it continues to innovate. Consumers also appreciate transparency in confectionery, and Downs highlighted the Always A Treat Initiative, a commitment by America’s leading chocolate and candy companies to provide consumers with more information, options and support when it comes to enjoying their favorite treats.

Through a five-year commitment to the Partnership for a Healthier America, the industry has pledged that 90% of best-selling treats will have calorie information printed on the front of the pack, and half of individually wrapped products will be available in package sizes containing 200 calories or less.

“Our industry has always been known for creating transparent, fun and unique treats,” Downs said. “Our member companies have analyzed and mapped their supply chains to better understand their social, environmental and economic footprints. … The majority of their impacts and challenges are in the agricultural area through the raw materials and commodities they source, like palm oil, sugar, almonds, nuts, raisins, dairy, cocoa and more.”