PepsiCo Aims to Be Faster, Stronger, Better

CEO outlines plans to meet those goals.

February 21, 2019

PURCHASE, N.Y. – Since taking office four months ago, Ramon L. Laguarta, chairman, president and CEO of PepsiCo, Inc., has talked with consumers and debated senior leadership about making the food and beverage company “faster, stronger and better.” The result is a clear set of “go-forward priorities,” according to

During a conference call with Wall Street analysts this week, Laguarta said he is focused on becoming faster, specifically as it relates to accelerating the company’s rate of organic revenue growth to create more shareholder value. This will include strengthening and broadening the company’s product portfolio packaging.

The company plans to capture a greater share of consumption occasions across all dayparts by continuing to grow its core brands and creating or acquiring new brands. Within the snack category, PepsiCo intends to capitalize on the consumer trends of convenience with mini meals, local street foods and local recipes.

When it comes to being stronger, Laguarta wants the company to be “more capable, leaner, more agile and less bureaucratic,” which will drive down costs and allow management to put savings back into the business.

“Our productivity programs will be guided by a set of universally applied principles, namely: achieving local affordability; simplifying and standardizing processes; collaborating across functions rather than optimizing within functions to achieve lowest-cost end-to-end processes; relentlessly automating and merging the best of our optimized business models with the best new thinking and technologies,” he told the analysts.

To achieve the final priority of being a better company, PepsiCo will sharpen its focus on advancing sustainability, Laguarta said.