CVS Health Tests New HealthHUB Store Format

HOUSTON – In November 2018, CVS Health completed its acquisition of Aetna, and outlined a plan to transform the consumer health care experience in America, according to a CVS blog post. This week, the company introduced HealthHUB locations at CVS Pharmacy stores in Houston.

“We believe that transforming the consumer health care experience begins with creating a new front door to health care,” said Alan Lotvin, chief transformation officer for CVS Health. “Our new HealthHUB locations are just that: helping to elevate the store into a convenient neighborhood health care destination that brings easier access to better care at a lower cost.”

The company is piloting a total of three HealthHUB locations that offer a broader range of health care services, new product categories, digital tools and on-demand health kiosks, trusted advice and personalized care. With the new format, more than 20% of the store is now dedicated to health services, including new durable medical equipment and supplies and new product and service combinations for sleep apnea and diabetes care.

With personalized pharmacy support programs and MinuteClinic services, the HUB team is improving care for patients managing chronic conditions, with a focus on recommending next best clinical actions and driving medical costs savings. The new store format also includes a variety of pathways to nutritional health with one-on-one and group counseling delivered by an in-store licensed dietitian, as well as access to a free weight loss digital app.

CVS Health will continue to pilot the Houston-based locations, with the goal of continuing to innovate and test to determine the right mix of products and services that can impact patient health while being scalable.

“We have a sense of urgency about the need to bring real change to health care,” said Kevin Hourican, executive vice president for CVS Health and president of CVS Pharmacy. “What’s clear to us is that it will take more than incremental steps to fix what is broken in the health care system. That’s why we’re excited about how the combination of CVS and Aetna can begin to establish an innovative health care model that will create an entirely new consumer experience and help people on their path to better health.”