NCR Acquires Zynstra for $129.4 Million

The companies have previously partnered on retail technology.

December 24, 2019

ATLANTA—NCR Corp. of Atlanta announced it acquired U.K.-based Zynstra, a provider of store virtualization technology, for 100 million pounds ($129.4 million). The two software companies have worked together for several years and in January 2019 launched the NCR Software Defined Store architecture tool.

The subscription- and cloud-based virtualization software is designed to optimize front- and back-office operations and is used by major retailers, such as Pilot Flying J, as well as in the hospitality industry.

“This acquisition is another demonstration of our strategy to acquire new companies to enhance product capabilities and extend our leadership in the vertical industries we serve,” said Michael D. Hayford, NCR president and CEO. “The addition of Zynstra’s virtualization technology to our software stack gives NCR even more solutions to help our customers run their store or restaurant end-to-end.”

A recent Total Economic Impact study of NCR Software Defined Store customers found that an average organization with about 750 retail stores could see a 164% return on investment through store virtualization. The study was commissioned by NCR and conducted by Forrester Research.

“We’ve worked closely with the NCR and Zynstra teams and have first-hand experience of their complementary technology and ability to deliver together,” said Mike Rodgers, chief information officer, Pilot Flying J. “Software Defined Store is strategic for us, virtualizes all our in-store systems and is delivering a great return on investment.”