Convenience Stores Get Healthier

Driven by consumer demand, more healthy choices are appearing on the shelves at c-stores.

December 13, 2019

ATLANTA—In response to consumer demand, convenience stores have been increasing their offerings of healthy foods and beverages, Whole Foods Magazine reports. “Convenience store food and beverages aren’t typically for the pantry; they are for immediate consumption. And increasingly these immediately consumed items are healthy choices,” said Jeff Lenard, NACS vice president of strategic industry initiatives.

Recent Nielsen data found healthy foods are bringing strong sales. For example, fruits and vegetables sold at c-stores generate $242 million, with cut fruit snagging 53% of that amount.

“NACS continues to elevate its resources and community-focused initiatives to help NACS members raise customer awareness that healthier options are available in the more than 153,000 convenience stores across the United States,” said Lenard.

For instance, NACS has partnered with the Partnership for a Healthier America, the Produce Marketing Association and Sesame Workshop on marketing produce sales in c-stores through the “eat brighter!” campaign. Other trends include good-for-your snacks like Crunchsters’ sprouted mung beans, Peatos peas, lentils snack foods, better-for-you drinks such as the Magic Bullet beverage for rehydration after drinking alcohol and Navitas Organics’ Turmeric Latte.