TOKYO—The first vegan Japanese convenience store has opened in the Asakusa area of Tokyo, Japan Today/SoraNews24 reports. Vegan Store offers traditional Japanese c-store fare but with a vegan twist.
The shop carries vegan bento box lunches, soft-serve ice cream and rice balls (onigiri), plus a selection of prepackaged vegan foods. Inside, there’s also a causal restaurant with a vegan and gluten-free menu.
Veganism in Japan has been growing in popularity, but the lifestyle isn’t quite as prominent as it is in other countries like the United States. As such, the Vegan Store positioned itself in a popular tourist area to draw international visitors. The shop also has an in-store foreign currency converter machine to make it easier for foreigners to buy their vegan products.
The company behind the Vegan Store is already considering future locations if the store is a success. A recent study of breakfast found that the younger generation especially would like more vegan and vegetarian options in foodservice.