Big Buc-ee’s Stores Make News in the Big Apple
Buc-ee’s receives mega publicity in the Sunday edition of the New York Times.
Apr 04, 2019
NEW YORK, N.Y. – The New York Times on Sunday, March 31, featured a full-page spread, including 18 black-and-white photos, about Buc-cee’s, the Texas-based convenience store chain with 14 giant locations on major highways.
"Ask any Texan and they’ll tell you: Buc-ee’s is no ordinary convenience store,” began the newspaper article, which touted the various advantages of 68,000-square-foot stores that sell “fresh barbecue sandwiches prepared by employees in cowboy hats” and feature 120 fueling positions.
Foods, such as shrink-wrapped pork tenderloin and crawfish fettuccine, were applauded, along with the wide range of general merchandise, including camo-print neck pillows, kitchen accessories, cowhide rugs, hot-pink flasks and numerous items demonstrating allegiance to the state’s college athletic teams.
The chain’s mascot and logo, a grinning bucktoothed beaver in a red baseball hat, is printed on a tent, an eraser set, a soccer ball, a toothbrush, three styles of bikinis and much more. Plus, there are several sizes of plush toys resembling the grinning Buc-ee, and all are available for purchase.
Described by the Times as “a Disneyland of roadside capitalism,” Buc-ee’s is most famous for its commitment to sparkling restrooms. A team of caretakers cleans the facilities around the clock at each location, and billboards along the highway advertise how many miles left to go until reaching a Buc-ee’s toilet.
Although Buc-ee’s was born in Texas, it’s moving outside the state’s borders. In January, the company’s first store outside of Texas opened in Robertsdale, Alabama, and plans call for building three stores in Florida this year.
“Our owners have made it clear that as long as they’re still having fun building new stores, they’ll continue doing it,” Jeff Nadalo, general counsel for Buc-ee’s, told The Times.
