McDonald’s Recruits AARP Members

Shifting its focus to an older employee demographic may help fill breakfast and lunch shifts for the fast food chain.

April 29, 2019

NEW YORK—McDonald’s is partnering with AARP to attract workers who are 50 years old or older. Targeting a new employee demographic may help the fast food chain fill voids during morning and noon shifts, says CNN Business.

The U.S. unemployment rate is hovering around record lows at 3.8%, so attracting talent is a top issue. By hiring older Americans, McDonald’s seeks to fill 250,000 jobs that consist of morning and lunch shifts. Younger workers typically can’t work morning because of school or prefer not to start work early in the day.

The effort also will help boost diversity: “Having a diverse and inclusive workforce is critical to success of business,” Melissa Kersey, US chief of people officer, told CNN Business. “We believe age is also an important part of that.”

McDonald’s has posted positions to the AARP site, and the AARP Foundation is helping match candidates with open jobs through its Senior Community Service Employment Program and Back to Work 50+ program. CNN Business says that “the process is being piloted in Florida, Illinois, Indiana, Missouri and North Carolina, with a national rollout planned for this summer.”

The labor market is tight, and other fast food chains are getting creative with their hiring efforts as well. Taco Bell is hosting 600 “hiring parties” with free food, giveaways and Instagram-worthy photo props.

Nearly 1,000 companies have signed AARP’s employer pledge program, which requires signatories to publicly state that they “recognize the value of experienced workers” and “recruit across diverse age groups.”

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