Hershey Unveils Mobile Customer Insights Center
A 53-foot tractor trailer is on a nationwide tour to bring shopper insights directly to retailers.
Sep 20, 2018
HERSHEY, Pa. – The Hershey Company’s new 53-foot, expandable Mobile Customer Insights Center has hit the road to bring Hershey’s shopper insights and snacks category expertise directly to U.S. retailers.
The 53-foot tractor trailer is a slimmed-down version of Hershey’s Global Customer Insights Center in Hershey, Pa., that has served retail partners since 2006. The mobile version of the Center includes four expandable panels and opens into a 22-by-53-foot collaborative work space that can seat 15 people, allowing customers to comfortably discuss strategies and results with a team of subject-matter experts.
“The retail landscape is shifting at an unprecedented rate,” said Phil Stanley, chief sales officer, Hershey. “To stay ahead, today’s retailers need a new playbook, and that’s exactly what we’re bringing to their front door.”
The goal is to give retail customers insights and turnkey solutions that can be directly applied to their stores, including strategies for merchandising and store layouts, queues, checkout counters, food service, product innovation and shopper marketing across all shopping channels.
The rolling educational facility will make stops in Washington, Chicago, San Francisco and numerous cities in between. Two dedicated subject-matter experts will be on hand at all stops and work directly with retailers to discuss the latest, most productive shopper and category strategies.
“We’re committed to helping retailers succeed, and we do this by putting the shopper at the center of everything we do,” said Todd Tillemans, U.S. president, Hershey. “We have more than 25 visits planned before year-end. We look forward to strengthening our partnerships with customers across the U.S. and helping these retailers better serve their shoppers’ needs.”
Check NACS Daily for an up-close and personal look the Mobile Customer Insights Center.
