ATLANTA – Coca-Cola is thinking about dipping into the cannabis-infused beverage market, CNN reports. In a statement released this week, the beverage company said it’s “closely watching” the growing popularity of adding CBD, a non-psychoactive component in marijuana, to functional wellness drinks.
“The space is evolving quickly,” Coke stated. “No decisions have been made at this time.” Bloomberg reported that the company has spoken with Aurora Cannabis, a Canadian company also interested in infusing beverages with CBD, which doesn’t give users a high. CBD’s medical uses includes helping with nausea, pain and inflammation.
“There is so much happening in this area right now, and we think it has incredible potential,” said Heather MacGregor, Aurora spokesperson.
Other beverage companies are looking into cannabis-infused drinks. Constellation Brandsis is putting $4 billion into Canopy Growth, another Canadian cannabis company, while Lagunitas, a Heineken craft beer label, has a beverage with THC, which is marijuana’s active ingredient and will give users a high. Lagunitas is available in California from marijuana dispensaries. Currently, the federal government still classifies both cannabis and CBD as illegal substances.
A session at the upcoming NACS Show, “Marijuana: Capitalizing on a Budding Opportunity,” will explore how convenience retailers are legally benefitting from recreational marijuana through accessories, CBD and other cannabis-adjacent categories. Register today.