Thorntons Invests in Customer Loyalty

The chain has turned its focus on rewarding customers.

September 12, 2018

LOUSIVILLE, Ky. – Across the country, convenience stores have been upgrading their foodservice offerings, pump experiences and customer service in a bid to keep customers coming through their doors. Now chains and independent stores are revamping their loyalty programs to better serve—and reward—frequent visits, Pymnts.com reports.

Recently, Thorntons has connected the line between what’s for sale in their stores and rewarding customers for buying those items by partnering with Paytronix and Koupon Media. Providing a mobile solution for customers that also encourages loyalty has “changed the game for our marketing efforts,” Thorntons told Pymnts.com.

“Paytronix continues to find new ways to expand its relationships within the retailers’ tech ecosystem, making it easier for marketers to discover new ways to drive transactions,” said Michelle Tempesta, head of marketing for Paytronix. “Koupon Media’s expertise to provide access to CPG-funded programs will benefit c-store brands that leverage individual customer data to deliver relevant, compelling and profitable offers.”

The beauty of today’s rewards programs is the amount of data the store receives, which provides a more accurate picture than mystery shoppers or in-store observations.

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