SAN FRANCISCO – This month, California Target stores will launch same-day delivery of groceries and other products via Shipt, a membership-based grocery marketplace that Target purchased in late 2017, reports Supermarket News.
The rollout begins in the Bay Area on Sept. 20, with delivery from Target stores in the East Bay, the North Bay, Peninsula, San Francisco and San Jose. The service will be expanded to Target stores across Central and Southern California in the fall.
Eventually, more than 11 million households throughout the state will have the option to take delivery—sometimes in as little as an hour—of more than 55,000 groceries, household items, electronics, toys and other products from Target.
Shipt plans to add thousands of new “personal shoppers” to help pick, pack, bag and deliver online orders. Consumers in Northern California who enroll in Shipt before Sept. 20 will receive $50 off the annual membership fee of $99.
“The California launch marks a tremendous milestone in Shipt’s growth,” said Bill Smith, founder and CEO, Shipt. “Our goal is to create a service that our members can’t live without, build a network of the best shoppers and deliver an unbeatable shopping experience.”
Birmingham, Alabama-based Shipt opened a San Francisco office in March 2016 to take advantage of the region’s technology talent. Currently, Shipt delivery reaches nearly 70 million U.S. households through Target and other retailers in more than 200 markets nationwide.