NEW YORK – Last week, Chick-fil-A opened two prototype restaurants to focus on delivery and catering orders, according to CNN. But you won’t see your typical Chick-fil-A store when you walk in: The locations in Nashville and Louisville are without dining rooms and are cash-free.
Customers can order directly from the Chick-fil-A mobile app, use DoorDash or pick up with a credit or debit card. The company is getting creative about how to better reach people at home, work, parties or on-the-go.
The company also started testing out a meal kit service this summer. When the test ends in mid-November, Chick-fil-A will decide how and if to move forward. But in the meantime, the company already plans to open more catering- and delivery-only restaurants next year.
“Our mission is to be convenient,” Luke Pipkin told CNN. Pipkin works on innovation within the company's Beyond the Restaurant team, which is dedicated to exploring off-premise opportunities such as delivery, catering and meal kits.
CNN cited research from Mintel that showed two-thirds of consumers wanted more fast food restaurants to offer delivery and takeout options. Forty-six percent said they’d be more inclined to pick up an order from a restaurant if there was a dedicated pick-up area.