SEATTLE – Starbucks is starting its holiday push earlier than usual this year, but it’s been prompted by customer demand.
The coffee chain’s holiday cups have been a controversial topic in the past few years. This year, the Seattle Times reports that the coffee giant is giving out reusable ones to help reduce waste and bring in customers during the afternoon downtime.
Last Friday, Starbucks gave out red-for-the-holiday reusable cups to customers who purchased a 16 oz. holiday drink. The promotion continues while supplies last at participating stores. Afterward, Starbucks will sell the cups for $2.50.
“We’re really trying to create a habit here,” said Starbucks Chief Operating Officer Rosalind Brewer in the Seattle Times. “When we know that people are most likely paying attention to our cups, we want to make sure we get this out in front of them.”
Starbucks also plans to offer a 50-cent discount on large holiday drinks served in these seasonal reusable cups after 2:00 pm until January. (The regular discount for customers who bring in their own reusable cups is 10 cents.)
The chain has introduced three new holiday pastries: the Pistachio Honey Croissant, Sugarplum Cheese Danish and Chocolate Swirl Brioche, according to USA Today. And it still offers its classic holiday beverages, including Egg Nog Latte, Peppermint Mocha and Toasted White Chocolate Mocha.