CHARLOTTE, N.C. -- Sheetz, one of America's fastest growing family-owned and operated convenience store chains, has joined Tattoo Projects, the company’s creative marketing agency, to launch the Sheetz Fleet Art Project that showcases art with a purpose, according to NBC 2.
Back in May, the Sheetz Freakz artist community was invited to express their love of the Sheetz brand on the side of large rolling canvases. The call for entries attracted 130 artists in Sheetz' six-state area. Tattoo and Sheetz culled the entries to 11 finalists based on their ability to communicate the Sheetz brand in a bold new way. As a result, more than 100 Sheetz trucks featuring the artwork are now on the road.
Each rolling rig features information about the program and directs viewers to a site where they can learn about the Art Project and the artists. Plus, shirts, buttons, mugs and more featuring the art will be available for purchase with all proceeds going to Sheetz For The Kidz, a 501(c) (3) charity created in 1992 by store employees to help local children. To date, the charity has impacted more than110,000 children living in communities where Sheetz operates.
"This campaign with Tattoo Projects enables us not only to support Sheetz For The Kidz, but do something we practice through all of our marketing: tap into the voice of our customer," said Tammy Dunkley, Sr. Creative Manager, Sheetz, Inc.
“Sheetz fans are passionate about the brand, and we were thrilled with how that translated through art," added Rudy Banny of Tattoo Projects. "These trucks are unmistakable and unforgettable, and a testament to the willingness Sheetz has to push boundaries."
Convenience stores give nearly $1 billion annually to charities and have developed a wide range of programs to support their communities. Sheetz For The Kidz is just one example of how our industry’s impact is heard.< /p>
For more than 27 years, the NACS Foundation has served as a charitable beacon for NACS, focusing on awarding scholarships to c-store employees nationwide. Visit convenience.org for more information on the NACS Foundation and how you can get involved.