IRVING, Texas – 7-Eleven, Inc., has rolled its proprietary Fizzics Sparkling Cold Brew Coffee in the first self-chilling cans available to the public in the United States. During the test launch, the groundbreaking Fizzics Sparkling Cold Brew Coffee drinks are available exclusively at select participating 7-Eleven stores.
Created by The Joseph Company International Inc., the innovative Chill-Can technology filled with the Fizzics coffee drink is being tested at 15 Los Angeles-area 7-Eleven stores. The Fizzics Sparkling Cold Brew Coffee drinks are available in Regular, French Vanilla and Caramel.
The Chill-Can containers are purchased at ambient temperature and chilled when ready to consume. When activated, the patented technology utilizes reclaimed CO2 and the process automatically chills the can and the sparkling coffee beverage inside. The self-chilling can has been recognized by the Environmental Protection Agency (EPA), NASA and the U.S. Army.
“Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage,” said Tim Cogil, 7-Eleven director of private brands. “Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer. Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are.”
To chill the can, customers place it on a flat surface, turn the can upside down and twist the base to activate until a constant hissing noise can be heard. Do not handle or touch the can after activation until the hissing stops. The warmth of being handheld can inhibit the cooling process, which takes between 75 and 90 seconds. Once the hissing stops, consumers flip the can over and can drink the contents.