(Anti) Super Hero Landing at 7-Eleven Stores

7-Eleven Launches First In-Store AR Experiences with ‘Deadpool 2’ movie promotion.

May 09, 2018

IRVING, Texas – To celebrate Deadpool 2 in theaters May 18, everyone’s favorite Merc with a mouth, has made his mark (literally) at 7-Eleven stores nationwide. 7-Eleven launched exclusive Deadpool-themed products, sweepstakes promotions, and its first ever augmented reality (AR) in-store experience that literally brings Deadpool into the store, exciting fans with new surprise activities each week. All AR activities can be accessed through the 7-Eleven mobile app.

Coast to coast, inside and out, participating 7-Eleven locations are blanketed with messages, doodles, and thoughtful musings from everyone's favorite hero. “We are bringing an unprecedented level of excitement to 7-Eleven this summer. Our customers love Deadpool, and our collaboration includes exclusive products and an amazing in-store augmented reality experience that is among the first of its kind at any retailer,” said Sean Thompson, 7-Eleven senior vice president and chief customer officer, in a press release.

Exclusive Deadpool-branded items from collectible Slurpee cups and straws to chimichangas, Monster Mutant bottled energy drinks, Mike’s Harder Watermelon Lemonade and Trolli Sour Brite Tiny Hands candy can be found at participating stores. “Fans can interact with Deadpool and have fun experiences in the 7-Eleven app, unlocking different experiences each week exclusively in the stores nationwide and in Canada. The fans will also be able to share their interactions with Deadpool inside a 7-Eleven store with family and friends,” Gurmeet Singh, chief digital and chief information officer, said.

By scanning the 7-Eleven app at checkout, customers can earn 7Rewards loyalty program points and enter a contest for a chance to win prizes such as movie tickets, a trip to Las Vegas and more. But the biggest news is the in-store AR that invites Deadpool fans to engage in fun virtual activities (new ones each week) to earn 7Rewards bonus points.

“With Deadpool, you learn to expect the unexpected,” Thompson said. “7-Eleven has a few more surprises planned as well, both inside and outside the store, and when you least expect it. Stay tuned. The fun is just beginning.”