Target to Modify Small-Format Stores

The retailer will build three new locations in Seattle, and will tailor the merchandise selection to appeal to local residents.

June 01, 2018

SEATTLE – Target is planning three new small-format locations in Seattle, with opening dates of 2019 and 2020. While the retailer has been playing with an urban store concept since 2012, the new stores will be designed for dense suburban and urban areas, the Seattle Times reports.

Specifically, the new stores will have tailored merchandise selected for each neighborhood, and all three will offer pickup for online orders. One store in the University District will feature dorm room items, food and beverages, and portable technology items.

Target has opened 65 smaller concept stores in the United States, with plans to build about 30 annually. The retailer also announced it would be shutting down 12 underperforming stores, a small number compared with last year’s more than 5,000 retail locations closed.

The retailer acquired Shipt last year, adding same-day delivery to its online commerce. Plus, Target has launched a remodeling project for a thousand of its current stores. In April, Target unveiled a new customer loyalty program called Target Red. The retailer, along with Walmart, was among the first to announce it would no longer require signatures for card purchases at point of sale.