BOCA RATON, Fla. – The J.M. Smucker Co. is moving beyond snacks into coffee, hoping to capitalize on the continued interest of consumers in java, Foodservice Business News reports. The new premium coffee brand 1850 will launch this spring with bagged and K-cup products, with a trio of ready-to-drink versions coming in the summertime.

“1850 was inspired by the consumer insight that the authenticity and nearly 170 years of heritage of the Folgers brand, which originated in San Francisco during the Gold Rush, resonates with both our core consumers and millennials,” said Mark T. Smucker, president and CEO. “Millennials in particular are interested in brands that can tell these kinds of authentic stories. In addition, millennials generally prefer stronger, bolder coffees. Our focus with 1850, therefore, has been to deliver a bold but smooth experience that millennials and other segments of our core consumer can relate to.”

1850 will be available in four blends: Black Gold, Lantern Glow, Pioneer and Trailblazer. In addition to the new coffee line, in May, the company will debut Jif Powerups under the Jif snack brand. The peanut-based snacks will feature five granola bars and three creamy cluster varieties. “We couldn’t be more excited about these two new platforms,” he said. “Innovation is critical to our growth strategy, and it must encompass larger product platforms that can drive growth for years to come.”

Smucker said that these two lines show how the company is shortening the time to market in order to meet customers’ evolving needs. “Our teams are tasked with developing a platform approach to innovation; that is, developing new brands or brand extensions that are the foundation for repeated innovations in both our current and new categories. … This will result in a continuous pipeline of new products, delivering incremental top line growth well into the future.”