MANCHESTER, U.K. - In a move to reduce food waste, Kellogg’s has partnered with Seven Bro7hers, a U.K. brewery, to convert rejected corn flakes from its Manchester production facility into beer, according to Foodbev.com.
Dubbed Throw Away IPA, the new brew is created from corn flakes that are too big, small or overcooked to meet Kellogg’s quality control standards. The flakes are edible, but not saleable, and the brewery uses them to replace some of the wheat grain in the beer mix.
“Kellogg’s is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet,” said Kate Prince, Kellogg’s corporate social responsibility manager in the U.K. “Our approach has delivered a 12.5% reduction on food waste in our U.K. sites this year.”
The brewery plans to create three beers, including a Hoppy IPA that will be launched this month.