Former Necco CEO Launches Kickstarter

Now, anyone can help #SaveNecco.

April 30, 2018

REVERE, Mass. – The New England Confectionery Co. isn’t going down without a fight. Al Gulachenski, Necco CEO from 2011-2015, is willing to buy the 170-year-old company if he gets the necessary crowdfunding support.

He’ll need $30 million, $5-10 million of which will come from himself and other remaining $20 million will come from a public GoFundMe page. It may just work: Americans have been panicking over the news that the company could go under, buying Necco candy like crazy. It’s already been coined as Necco-mania.

The company is known for its famous Necco Wafers and Sweetheart Valentine’s Day candy hearts. They’ve been operating since 1847—and have claims to be the oldest candy company in North America. Gulachenski says the private equity owners will close the company by May 6 if they can’t find a buyer.

Gulachenski talked with CandyStore.com, telling them that “if no deal comes soon, hundreds of workers will be laid off and millions of candy lovers disappointed.” He said he would bring back the executive team he had during his tenure and work to preserve the heritage of Necco.

“Who is with me? It’s time to show the power of the people can overcome corporate greed,” wrote Gulachenski. “Let’s get this done.”

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