HACKETTSTOWN, N.J. – M&M’S has launched its new limited-edition flavors with its second Flavor Vote campaign: Crunchy Espresso, Crunchy Raspberry and Crunchy Mint. The new flavors are on sale at retailers nationwide. Fans can purchase and try each new flavor and cast a vote for their favorite once a day until May 25.
The M&M’S brand had its first Flavor Vote in 2016 in honor of its 75th anniversary. With more than 1 million votes submitted, fans selected Coffee Nut as their favorite peanut-flavor to join Original Peanut on shelves.
“Building off the success and popularity of the 2016 M&M’S Flavor Vote, we wanted to engage our fans once again by empowering them to help decide the next crunchy flavor of M&M'S,” said Allison Miazga-Bedrick, brand director for M&M'S, in a press release. “We selected three new decadent flavors we believe our fans will enjoy, as they reflect the on-trend, unique and bold tastes growing in popularity across the U.S.”
Each new M&M'S flavor is made with dark chocolate and wrapped in the brand's signature colorful crispy shell, offering fans a chocolatey crunch in every bite. The Crunchy Raspberry variety features a regular rice crisp center, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp center. The flavor with the most votes will be announced in August 2018 and continue to be sold at stores nationwide for an 18-month period.