NEW YORK – Bud Light is expanding the brand's citrus portfolio with two new brews: a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels.
"Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family," said Andy Goeler, vice president of marketing, Bud Light. "Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors."
With the flavored beer segment on an uptick, citrus flavors now account for 84% of the overall flavored category. Beyond that, in the past five years, sales in the orange flavored beer category have grown to six times the size, per IRI Nielsen Sales Data.
Bud Light Lime is available nationwide and Bud Light Orange is available nationwide from April through September.