The shift from Americans using cash to credit and debit cards accelerated during and after the COVID-19 pandemic. This change in consumer behavior is significant for our industry and here’s why:
After a decline in 2020, card fees increased significantly to $13.5 billion in 2021, an increase of 26.2%. Additionally, more than three-quarters (75.4%) of all transactions were paid with a card within our channel, resulting in a worst-case trifecta for unsustainable gains in card fees—also known as swipe fees. (Source: NACS State of the Industry Report® of 2021 Data)
For many convenience retailers, the swipe fees they pay exceed their pretax profits—the industry’s pretax profit in 2021 was 2.47%, and the average credit card fee is 2.25%. These fees represent their second-highest operating cost, which is less than labor but more than rent and utilities.
Combined, Visa and Mastercard control about 80% of the credit card volume in the United States. Visa and Mastercard set the prices and terms for the thousands of banks that issue their cards, even though the swipe fees go to the card-issuing bank.
NACS believes that banks should compete on their swipe fee prices—and because they don’t—swipe fees increase year after year and U.S. retailers and consumers pay more in these fees than the rest of the world—more than seven times what merchants pay in Europe and five times more in China.
The market is clearly broken. Congress passed debit reform in 2010, which has successfully helped retailers curtail debit swipe fees. Last year, retailers won a battle over debit routing rights with the Federal Reserve finalizing a rule requiring banks honor two routing options for online and in-app debit transactions.
With credit card fees skyrocketing, our industry went on the legislative offense and got bipartisan legislation, the Credit Card Competition Act, introduced in both the U.S. Senate and House of Representatives. The legislation would bring long-needed competition to credit cards by requiring two unaffiliated routing networks on the cards, meaning Visa and Mastercard would have to compete with another network for this service, just like what happens on debit cards today
“Once I figured out that there were four global banks and two credit card companies controlling this industry, I said, there’s a problem in here,” said U.S. Sen. Roger Marshall (R-KS), a co-sponsor of the Senate bill along with longtime swipe fee reform advocate Sen. Richard Durbin (D-IL). “And then once we started having this horrible inflation, I think that’s when it came to my attention that this is an inflation multiplier,” Marshall said.
Our industry thrives on competition, which is why we believe that competition in this market would lower the cost of credit card transactions and foster an environment for innovation and security.
More than 6,200 NACS member emails have reached members of Congress asking them to support the Credit Card Competition Act.