IRVING, Texas – 7-Eleven Inc. has launched a chatbot platform to bring the convenience retailing industry into a new era of "conversational commerce." 

The new 7-Eleven Bot on Messenger allows millions of consumers to engage with the brand via Facebook. Approximately 1.3 billion people use Facebook Messenger each month and 7-Eleven saw a unique opportunity to reach customers in their online ecosystem by leveraging the Messenger app. The technology is driven by Conversable, a conversational intelligence software platform that leverages automation and machine learning technology.

Here's how it works: Consumers using Messenger can engage in a conversation with the 7-Eleven Bot by chatting with 7-Eleven on Messenger. Users can sign up for the 7Rewards customer loyalty platform, find a store location near them and learn about the latest discount offers.

"Today's digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7-Eleven Bot on Messenger allows that to happen," said Gurmeet Singh, 7-Eleven chief digital officer. "This new form of customer experience proves that 7-Eleven is redefining convenience through digital as well as pioneering a new era of loyalty programs.”

The 7-Eleven Bot on Messenger platform is the latest innovation for the 7-Eleven Digital team, which is using a wide range of advanced technologies to appeal to the needs of on-the-go, time-starved and digital-reliant consumers, especially millennials and Gen Z.

7-Eleven says it will continue to implement more digital innovations to enhance the customer experience, solve more problems, and make engagements with 7-Eleven easier.