McDonald’s Tests Mobile App Ordering

Customers can pick up their order inside the store, curbside or the drive-thru window.

September 16, 2013

NEW YORK – McDonald’s is currently testing mobile app ordering in Salt Lake City and in Austin, Texas, company spokesperson Lisa McComb told Bloomberg.

The new system will also include special promotions, offers and a loyalty program. “While many competitors are publicizing their efforts to get an initial foothold in the mobile arena, no one has developed a comprehensive solution that integrates all the opportunities this technology presents,” according to notes from a June meeting of McDonald’s franchisees and company executives obtained by Bloomberg.

“We’re always looking at new technologies to make the McDonald’s experience better for our customers,” McComb told the news source, adding, “We are testing some of these technologies in a few markets, so it’s premature to speculate on the decisions we may make after the tests, but we’re excited to bring a cutting-edge experience in the future to our customers.”

McDonald’s already has an app in the United States for customers to locate restaurants, find nutrition information and search for jobs.

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