DALLAS – MAPCO, a convenience store chain that operates 300+ locations in the Southeast, has teamed up with Koupon Media to drive consumer loyalty, increase in-store sales and eliminate coupon fraud through an enhanced mobile offer.

“We are particularly excited to bring MAPCO on board as they are taking full advantage of all our platform has to offer. MAPCO will be at the forefront of mobile offer innovation, utilizing some of our most advanced technology including loyalty integrations and unique barcode capabilities,” said Bill Ogle, CEO of Koupon Media. “Our team is committed to helping MAPCO achieve its goals of increasing customer loyalty and in-store sales by delivering highly targeted mobile coupons that are easily and securely redeemable at any of their 370 locations.”

Through the Koupon Platform, MAPCO can create and distribute unique mobile offers through any of its properties, including the “MY MAPCO” mobile app and loyalty program. MAPCO will be able to send personalized mobile offers based on loyalty participation and shopper intent. Additionally, all mobile offers can be distributed with unique barcodes that are immediately deactivated once scanned at the point-of-sale.

“We’re thrilled to be working with the leading mobile offer platform and leverage some of their newest product innovations,” said Ruth Picha, director of marketing for MAPCO. “This partnership will allow us to draw deeper insights for future offer campaigns and eliminate the time and hassle associated with other costly offer technology solutions. That means improved efficiency for our store owners and more cost-savings for our customers.”