Starting April 1, 2024, through June 30th, 2024, all ROFO Pay members will receive an exclusive discount of 15 cents off per gallon of gas at all Royal Farms locations. According to the company release, this limited-time offer is Royal Farms' way of showing appreciation to its loyal customers and encouraging them to experience the convenience and benefits of ROFO Pay.

After the 15-cent promotion ends, ROFO Pay members will continue to receive up to 10 cents off per gallon.

"We are pleased to offer this exclusive gas discount to our valued ROFO Pay members," said Frank Schilling, director of marketing and merchandising at Royal Farms. "At Royal Farms, we are committed to providing our customers with exceptional value and convenience, and this promotion is just one of the many ways we strive to exceed their expectations."

In addition to the 15 cents per gallon gas discount, ROFO Rewards members with ROFO Pay will continue to enjoy other benefits, including receiving two points per every dollar spent and one point for every gallon of gas purchased. Members can also redeem rewards points for free items, receive personalized offers and promotions tailored to their preferences, and keep track of points and offers online or on the RoFo Rewards mobile app.

In February, Royal Farms was included in the convenience category of Newsweek’s fourth annual list of Americans Best Loyalty Programs 2024.