- Following the Russian invasion of Ukraine, the first focus was on explaining why boycotts of Lukoil gas were not productive.
- As prices climbed, we focused on communicating the cost components of a gallon of gas.
- We also communicated our core messages related to the spring transition to summer-blend fuel: Gas stations, low supply not to blame for rising prices.
- Then, as the Biden Administration sought to point fingers related to high gas prices, we continued our education: Biden asks companies “setting those gas prices” to lower them. Can they?
- And, as fuel theft increased, we explained the dynamics: Americans stealing gas, reselling it amid record prices.
In 2021, our top Google search terms were related to gas prices, an indicator of what people were searching for and how they were finding an answer:
- Does the president control gas prices
- Who controls gas prices
- Do presidents control gas prices
- Who controls gas prices in the US
- Does the government control gas prices
โThe answers were communicated via the NACS Fuels Resource Center and our popular Convenience Corner blog posts. In 2022, we explained gas tax relief, oil company profits and why gas prices rise and fall.
The most viewed blog in 2022 was the most popular in 2021 as well: Does the President Control Gas Prices?. The blog post has been viewed nearly half a million times and earned the Gold EXCEL Award from AM&P Network for top association blog post.