First 7-Eleven Store Opens in Middle East

Seven Emirates celebrates its first convenience store in Dubai.

October 15, 2015

DUBAI, United Arab Emirates – Residents, workers and visitors in Dubai can now frequent a 7-Eleven, as Seven Emirates Investment LLC, a master franchisee of 7-Eleven Inc., celebrated the opening of its first 7-Eleven store in the United Arab Emirates.

The store opened for business Oct. 6. The location of 7-Eleven’s first store in the Middle East is Bay Square, near downtown Dubai and the world’s tallest building, Burj Khalifa Tower. The 2,000-square-foot store carries some 2,500 products that are both typical of 7-Eleven stores and special to that part of the world. The currently company-operated store employs 18.

“We worked closely with Seven Emirates and our parent company Seven-Eleven Japan to ensure we are providing the neighborhood with the products they expect from 7-Eleven as well as fresh foods typically consumed there,” said Chris Tanco, 7-Eleven executive vice president and head of international, in a press release. “Guests to this store can find 7-Eleven favorites like Slurpee and Big Gulp beverages, fresh foods and high-quality, value-priced 7-Select snacks.”

The prepared fresh-daily foods include Arabian, Indian and Asian lunch-box meals, like chicken biryani and rice balls. Also for meal or snack times, the store carries samosas, curries and falafel wraps, hummus, Greek and tabbouleh salads. Orange date muffins and Umm Ali are among the pastry and dessert selections. And 7-Eleven’s iconic Slurpee drinks are already a hit with the locals.

The store boasts a number of special features and customer conveniences. For example, an indoor counter provides space for customers to eat and charge their mobile devices. A mini-office area offers an ATM, bill payment and copier machines. Delivery bicycles are outside for on-demand service.

The store is operated by Seven Emirates and is expected to be franchised in the future after the infrastructure that supports 7-Eleven stores is fully built. This includes partnerships with third parties that would make and deliver fresh foods daily and 7-Eleven’s proprietary retail information system. Seven Emirates plans to open a second 7-Eleven store in December in the high-profile Dubai Marina neighborhood.

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