NEW YORK CITY – Today’s diner, including the coveted millennial, places a premium not just on the food but also on the overall eating out experience. That has fast-food chains like Arby’s, KFC and Taco Bell sprucing up their joints, Advertising Week reports.

With fast casual chains continuing to win over consumers, quick-service restaurants are betting that a fresher environment will bring in customers. “Good design is no longer reserved for high-end experiences,” said Susan Cantor, CEO of Red Peak Branding.

KFC’s redesign features white and red pinstripes inside and outside the stores, plus a large Colonel Sanders on the front of the store. So far, 100 locations have gotten the facelift, with plans to redo 70% of its U.S. restaurants. “We want to recommit to our roots and engage consumers through our interior and exterior design,” said Brian Cahoe, chief development officer. “We're pleased with the sales lift we're getting so far from the remodels, and they're beating our expectations.”

Arby’s revamped 179 U.S. locations last year, with another 225 slated for redesign this year. So far, the company has experienced a 15% sales bump from the redo that has wooden floors and paneling, along with red seats. “We had an aging asset base, and it was time to change it,” said Greg Vojnovic, chief development officer. “Design really helps with your positioning and helps you appeal to guests who might not consider you otherwise.”

Meanwhile, Taco Bell has started testing four design concepts that include gray brick walls, chalk drawings of tacos and murals of taco sauce packets. “Some of our restaurants are dated, so it behooves us to update and modernize,” said CMO Marisa Thalberg. “It's about bringing the brand's DNA and its best self forward. It's an opportunity to make our dining rooms great places to hang out and stay, and make it just as compelling as going through the drive thru.”