IRVINE, CA - PumpTop TV and THE LOOK announced a partnership yesterday that will enhance PumpTop TV videos with a lineup of celebrity-related fashion, fitness, and lifestyle features.
Created by E! Entertainment Television??s founder Alan Mruvka, THE LOOK will create custom content that coordinates with PumpTop TV??s topic of the week.
For instance, this week, PumpTop TV is featuring "on the scene" reports from the red carpet of the film "Flipped," including an interview with writer/director Rob Reiner. And later this month, it will showcase tech-themed content, with THE LOOK??s inside peek at Comic-Con 2010, featuring stars from popular television shows.
"We??re thrilled to bring custom content to PumpTop TV," said Mruvka. "THE LOOK is always looking for new and creative ways to expand our audience and PumpTop TV??s network is the perfect avenue to do so."
"PumpTop TV is extremely excited to have such a unique partnership with THE LOOK," said Doug Woo, Executive Vice President of AdtekMedia, the parent company of PumpTop TV. "THE LOOK has such a wide variety of celebrity content that pairs perfectly with our weekly themes. People love celebrities and are always drawn to them. By providing an inside look into the lives of celebrities we feel that THE LOOK will make our audience??s experience at the pump more entertaining and enjoyable."