NEW YORK – Chipotle Mexican Grill announced this week that it will open its first Tasty Made location this fall in Lancaster, Ohio, featuring a menu of just burgers, fries and milkshakes.
“Early fast-food burger restaurants generally had focused menus,” Steve Ells, founder and co-chief executive officer of Chipotle, told Bloomberg. “We think there’s great strength in that original fast-food model and wanted to create a restaurant built around that.”
Chipotle also operates its Asian food concept, ShopHouse, and a pizza concept called Pizzeria Locale.
CBS News notes that the move into hamburgers isn’t a huge surprise, given that Chipotle filed a trademark application for "Better Burger" earlier this year.