SYDNEY – Cadbury’s flavor-preferences campaign has gone mobile, social and vending. Launched in Australia in April, the campaign features a series of social and experiential initiatives that challenge people to try different flavors and support their favorite. From June 19-24 in Sydney, Cadbury introduced the “world’s first flavor-matching social vending machine” that’s powered by Facebook: The Joy Generator.

“Watch chocolate lovers discover their true Cadbury Dairy Milk flavor personality match based on their Facebook likes and interests. Their personalized flavor match block is then automatically dispensed for free,” notes the company on its YouTube channel.

The Joy Generator allows Facebook users to log into their profile and receive a personalized flavor match — which is automatically dispensed for free — before taking a picture of the user with their flavor match in a social media-enabled photo booth, reports FoodMag.com.au.

The news source notes that the “Flavour Matcher” app built into the machine harnesses the user’s Facebook likes and interests across categories such as consumer brands, charities, sports teams, music artists, TV shows, etc., to create a match, which is mapped against Cadbury Dairy Milk flavor profiles.

“The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavor to likes and interests on people’s Facebook profiles,” said Ben Wicks, head of Cadbury’s marketing. “It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavor matches come out on top!”

Watch a video and see for yourself how the Joy Generator works.

If you can’t get to Australia anytime soon to try out the Joy Generator, join the flavor conversation on Cadbury’s Facebook or follow Cadbury on Twitter.