SALT LAKE CITY - Circle K announced that its Midwest and Great Lakes Division raised a total of $937,213 for children's hospitals during its fundraising campaign April 8-30 in its 988 stores across 12 states. The total exceeded its 2009 total of $750,920 by nearly 25 percent.
"Despite public sentiment and economic indicators that 2010 would be a difficult fundraising year, Circle K employees and customers rallied behind the children's hospitals in their communities, raising close to $1 million for Children's Miracle Network," said Craig Sorensen, chief marketing officer, Children's Miracle Network.
Circle K raised the funds by selling $1 and $5 Miracle Balloons that support Children??s Miracle Network, a charity that raises funds for more than 170 pediatric hospitals.
"The managers and their teams in the stores create a fun and energy filled three week campaign with our customers. This year we raised over $40,000 each day, more than $937,000 total, one dollar and one customer at a time," said Mark Novak, director of human resources and training, Circle K Midwest and Great Lakes Divisions. "As we continue to grow, the strength in leveraging the passion, and energy so many of the Circle K associates put into the campaign yields better results that positively impact and improve the lives of children in our communities."
Circle K has been a partner of Children??s Miracle Network since 2003.