Starbucks Accused of Stealing the Unicorn

New York City café and its owner have filed a federal trademark infringement lawsuit against Starbucks for allegedly stealing its Unicorn recipe.

May 08, 2017

NEW YORK – The Unicorn Frappuccino didn’t sit well with a New York City coffee shop, which has filed a federal trademark infringement lawsuit against Starbucks, reports Reuters.

According to a lawsuit filed last week in U.S. District Court in New York, “The End Brooklyn and its owner, Montauk Juice Factory, said it created the Unicorn Latte, its own bright pink and blue drink, and began selling it in December, four months before Starbucks launched the Unicorn Frappuccino,” Reuters writes.

The suit says that Montauk Juice Factory filed a trademark application for the Unicorn Latte on January 20 after the popularity of its drink soared. The similar appearance of the drinks and similar names also created confusion within the market, alleges the suit.

The lawsuit says that Starbucks should be "held accountable for infringing, diluting and otherwise diminishing" the plaintiffs' intellectual property value, and that Starbucks should pay the plaintiffs all profits made from its Unicorn Frappuccino and for any losses that they incurred.

Starbucks responded to the lawsuit, saying the claims are without merit, writes Reuters. 

"The Starbucks Unicorn Frappuccino blended beverage was inspired by the fun, spirited and colorful unicorn-themed food and drinks that have been trending in social media," the company said in an email, adding that it was offered for a limited period in April.

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