Denny's Dives Into Dollar(s) Menu Competition

The family-dining chain will debut its value menu tomorrow with prices more in line with QSR offers.

April 02, 2010

SPARTANBURG, S.C. - Denny??s will rollout its new value menu on Saturday, April 3, with the nationwide introduction of its new $2 $4 $6 $8 Value Menu.

Denny's all day value menu will provide consumers a variety of meal choices at low prices, featuring traditional offers and new a la carte menu items for breakfast, lunch, dinner, dessert and late night. Denny's 16-item value menu seeks to establish an alternative to quick-service chains.

Denny??s tested its value menu in late December 2009.

"We listened to our guests and have responded with the launch of a new menu with a new price structure that will excite them to come to Denny's for a satisfying meal out at a great price," said Nelson Marchioli, CEO and president of Denny's. "The new $2 $4 $6 $8 offering redefines the concept of traditional value menus, moving consumers beyond the idea that fast food is their only affordable option."

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