Hostess Brings Back Suzy Q’s

Consumer feedback on social media inspired Hostess to make enhancements to snack cake.

February 15, 2018

KANSAS CITY, Mo. – After fielding comments from consumers via social media about the Suzy Q’s, Hostess Brands LLC announced that it has re-launched the snack cake with a new and improved recipe.

The new Suzy Q’s more closely resemble the original, released in 1961, in both taste and design. The sandwich cake is made of two layers of chocolate cake and white filling. With 50% more filling and 50% more cake, the revamped snack cake also brings back the original cake’s shape, featuring rounded edges.

“Suzy Q’s fans are among our most passionate consumers, and they have spoken loud and clear,” said Burke Raine, Hostess Brands’ chief marketing officer. “We heard their feedback on social media and through our Consumer Affairs group, and have responded with an even better snack cake that measures up to their expectations.”

Feedback on the newly relaunched product has already begun to roll in from fans of Suzy Q’s. Jami Harris, a consumer from Florida, feels Hostess has redeemed itself with the new version, stating, “I am single-handedly emptying the store shelves.” She exclaimed, “they are awesome!”

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