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Snickers Launches U.S. Version of ‘Hungerithm’

After a successful Australian run, the algorithm-driven promotion hits the U.S.
November 30, 2017

​NEW YORK CITY – Snickers is taking its “Hungerithm” promotional campaign to the United States after a successful run in Australia, Marketing Daily reports.

The algorithm-driven campaign taps into social media posts in real time to search for 3,000 commonly used words, slang and phrases to gauge the mood of the people. Based on how people are feeling, the program adjusts the price of a Snickers bar through mobile couponing.

The promo is part of Snickers’ “You’re Not You When You’re Hungry” campaign. With “Hungerithm,” the price of a Snickers drops when the program registers a more negative, irritable or fuming vibe, as opposed to positive or mellow moods.

Now through December 22, consumers can look at the program online to lock in a price for Snickers via a coupon good at participating 7-Eleven locations in the United States. The chain also partnered with Snickers in the Australian promotion..

In Australia, the promo garnered significant results, according to Snickers, while also winning awards for innovative social media use and media planning.