ADDISON, Texas – E-commerce, home delivery services, subscription services and mobile commerce have continued to grow, forcing retailers to revamp how to connect with their customer base, the Center for Media Research reports. But the convenience store industry has been handling the changes well, according to the C-Store Industry Report by Koupon.

Convenience stores have emerged as a primary retail channel catering to the way today’s consumer shops. The industry has adapted quickly to the changes in shopping experiences by answering the need for stores that meet consumers’ on-the-go lifestyles. For example, convenience stores have been providing more snacking opportunities as consumers increase their munching in between traditional meal times.

Shopping behavior of convenience store customers is generally tied to location and time. The report found that “regulars” stop by convenience stores for the same items, while “neighbors” like the familiarity and experience of the store. “Last minute” customers are quick shoppers heading in to buy a particular item, while “thrill seekers” enjoy trying new items.

“With the average attention span lasting only eight seconds, c-stores are looking for strategies to instantly engage consumers and drive them in-store. As a retail format preferred for its ability to save time, these methods must be efficient and allow for expedient shopping trips,” the report said.