CHICAGO – 7-Eleven has expanded its digital loyalty program to more than 2,000 store locations through a partnership with digital loyalty program provider, Belly. 7-Eleven customers will now be able to earn points and redeem rewards at 2,600 stores in the Northeast, along with parts of Austin, Los Angeles, Chicago and Vancouver.

Belly was initially installed and tested in 85 7-Elevens in downtown Chicago, followed by another 350 locations in the greater Chicago area, Austin and Los Angeles. Starting this month, 465 new locations in New York and Vancouver will implement the program, totaling 2,600 by the end of the year.

"Over a year and a half ago, we started looking for a solution to help increase customer visits, bring new guests to our stores and increase frequency of visits while also increasing basket size," said Raja Doddala, 7-Eleven's senior director of new business development, in a press release.

Loyalty programs still seem to be a big driving force for consumers. A recent study found that 69% of shoppers said they would switch brands to earn points.